01
Short public assessment
Dan's existing assessment reduced to a focused public version using the correct five-capital framework. Done: it works on a phone and returns the Dan-approved result without manual help.
LOCAL NERDSPrepared for Daniel Harty
August 27, 2026 | Review candidate V2.0
August 27, 2026 | Review candidate V2.0
Thirty days. One complete path.
Names You Own
Primary objective: establish an initial cost to acquire a new, opted-in email subscriber who was not on Dan's day-one list. The build leaves Dan with the working path and source data to repeat or improve the test.
EXISTING CONTENT→SHORT ASSESSMENT→NEW SUBSCRIBER→GOHIGHLEVEL→FIVE EMAILS→MEASURED RESULT
"Ultimately what I want to do is I want to build my list of names that I own rather than social media. You're basically renting those names."Dan Harty | August 13
"We've got about maybe 800 people on our mailing list. Family and friends."Dan Harty | August 13
THE DIAGNOSIS
The content exists. The path does not.
Delay the Decay already has a weekly podcast, an assessment, GoHighLevel, and edited clips. The first job is to connect what already exists into one reliable path that creates a new, opted-in subscriber Dan can measure.
Local Nerds will build and test the complete path in 30 days. Paid traffic begins in week 3 and runs through day 30, producing an initial baseline for a scale, adjust, or stop decision.
The 30-day build
$4,500
$2,250 to start. $2,250 when the readout and six deliverables are complete. Recommended ad budget: $1,200, paid directly by Dan to Meta. Planned total: $5,700 if fully spent and no vendor upgrade is required.
Nothing renews automatically. Nothing beyond this build is being purchased.
Execution guarantee
If the agreed system is not operational by day 30 for a reason within Local Nerds' control, Local Nerds will finish it at no additional service fee.
This guarantees completion of the system. It does not guarantee audience response or subscriber cost.
LOCAL NERDSNames You Own | The build
What Local Nerds will build
Six deliverables. One outcome.
A working, measurable path that lives inside Dan's accounts.
02
Landing and result path
One landing page, assessment handoff, and next-step page using existing systems where technically possible. Done: the mobile path works without a manual handoff.
03
GoHighLevel campaign tracking
Only the fields, tags, source tracking, and day-one list snapshot this test requires. Done: one real submission creates the correct record, source, and approved assessment data.
04
Five-email welcome sequence
Five emails over ten days. No Fight promotion. Traffic gate: result, email one, schedule, and unsubscribe work. Done: emails two through five arrive on schedule by day 30.
05
One paid acquisition test
One Meta campaign, one audience, and up to three approved clip variants. Dan pays ad spend directly. Done: tracking works and Meta spend reconciles to new subscribers.
06
Weekly scorecards and readout
Week 1 baseline, week 2 system status, week 3 live result, then the final scorecard and readout. Done: Dan can trace every number to source data.
| Measure | How it is calculated | How it is used |
|---|---|---|
| Launch readiness | A real submission creates the right record and source, returns the approved result, delivers email one, schedules the rest, and allows unsubscribe. | Must pass before paid traffic starts. |
| Cost per subscriber | Paid spend divided by new subscribers carrying the paid campaign source. | Reported as an initial baseline, not pre-judged as good or bad. |
| Assessment completion | Completed assessments divided by assessment starts. | Shows whether the offer or experience needs adjustment. |
| New subscriber volume | Unique campaign contacts who opt into email, were not on the day-one list, and were not added manually. | Separates acquisition from the existing audience. |
Project success: the path works, the source data is reliable, and Dan receives an initial baseline. No subscriber count or maximum cost is promised. If fewer than 100 assessment starts are recorded, completion-rate findings are for learning only. The readout separately states whether subscriber volume and spend support more than an initial cost baseline.
LOCAL NERDSNames You Own | Execution and boundaries
How the 30 days run
Four weeks. Visible progress.
The build runs for 30 days. Paid traffic starts in week 3 after the end-to-end check and runs through day 30.
Before day 1: Local Nerds verifies Agolix, GoHighLevel, Meta, source clips, the assessment framework, and Dan-approved consent and disclaimer copy. Any vendor upgrade is paid directly by Dan and approved before work. If the required connection is unavailable, the scope is revised in writing before payment or work begins.
WEEK 1
Define
- Approve assessment and scoring
- Set campaign tracking
- Baseline and access scorecard
WEEK 2
Connect
- Build pages and email sequence
- Connect assessment to CRM
- Launch-readiness scorecard
WEEK 3
Launch
- Verify conversion tracking
- Launch the paid test
- Deliver the first live scorecard
WEEK 4
Learn
- Make small in-scope adjustments
- Deliver final scorecard
- Recommend scale, adjust, or stop
What Dan provides
- Administrator access to Agolix, GoHighLevel, and Meta
- Up to three approved source clip files
- Assessment, copy, consent, and disclaimer approvals within two business days
- Advertising payment through his Meta account
- One kickoff, two short reviews, and one readout
What Dan owns: the assessment, pages, records, email copy, tracking, scorecards, and exports remain in Dan-controlled accounts. Preflight verifies Local Nerds access can be removed without disabling the system.
Not included
- Historical CRM reconstruction or full database cleanup
- Importing all historical assessment records
- Emailing the existing list during the test
- Fight sales, onboarding, SMS, or Circle automation
- Website redesign or consolidation
- Group-product design
- Recurring social or ad management after day 30
- New filming or replacement of Dan's existing team
The day 30 decision
Future websites, Fight automation, content systems, group enrollment, and monthly services are scoped only if the measured result gives Dan a reason to consider them.
SCALE | ADJUST | STOP
Schedule rule: approval or access delays move the schedule day for day. Platform review, restrictions, or outages outside Local Nerds' control may shorten the live window and will be documented. Adjustments are limited to approved page copy, assessment wording, or selected clips. Anything else requires a written scope.
Daniel Harty | Date
Reuben Smith, Local Nerds | Date